Color has always been part of our story at Leland, and it feels like we’re at a whole new beginning.
Lately, we’ve been looking deep at color. And the more we looked, the more we realized all the inspiration we needed was right outside our door‚ in our natural world.
Over time, the colors we see shift to reflect current preferences and trends. Because while some colors endure forever, others force a return to the drawing board. And that’s what Leland’s done with Brand New Classics—making the old feel new again.
Our new collection of finishes spans five products. The colors add a new elegance to their utility and a sophistication that comes from being more muted and understated.
Sometimes the colors we see across nature have a defined contrast. Other times, one color flows slowly and methodically into another, where you can’t tell where one stops and another ends. And in this effortless transition are a thousand shades in-between—a gradual effect that’s approachable, beautiful, and human.
Today, people working from home are discovering a certain level of tranquility, fewer interruptions, and perhaps even more productivity. And yet being together – all under the same roof – has very positive business outcomes. As humans, we’re wired for social interaction, which is also a powerful driver of innovation and brand culture.
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