Chasing Light: Interview with Leigh Ann Cobb
04/16/2026
To better explain our brand story, we knew we wanted to capture the feeling of Leland Michigan, the place that inspired the brand. “We knew these images should feel like northern Michigan, but should not be Michigan exclusive. They should feel loose and casual, but still showcase a fine-tuned aesthetic. They should feel nostalgic and like a memory, but carefully curated.”